{"id":6694,"date":"2009-10-05T20:12:32","date_gmt":"2009-10-05T18:12:32","guid":{"rendered":"https:\/\/spanish.martinvarsavsky.net\/?p=6694"},"modified":"2009-10-05T20:12:32","modified_gmt":"2009-10-05T18:12:32","slug":"grandes-multas-para-blogueros-en-usa-si-no-cuentan-que-les-pagan-por-bloguear","status":"publish","type":"post","link":"https:\/\/spanish.martinvarsavsky.net\/?p=6694","title":{"rendered":"Grandes multas para blogueros en USA si no cuentan que les pagan por bloguear"},"content":{"rendered":"<p>Como se ve en<a href=\"http:\/\/mashable.com\/2009\/10\/05\/ftc-blogger-endorsements\/\">este art\u00edculo en Mashable<\/a>, que cuenta que a los blogueros en USA la FTC les va a meter unas multas si no cuentan que les pagan por bloguear algo,  al bloguero ya se le considera un medio m\u00e1s.  Aqu\u00ed va la parte clave del art\u00edculo.<\/p>\n<p><em><br \/>\n\u201cThe revised Guides also add new examples to illustrate the long standing principle that \u201cmaterial connections\u201d (sometimes payments or free products) between advertisers and endorsers \u2013 connections that consumers would not expect \u2013 must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other \u201cword-of-mouth\u201d marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.\u201d<\/em><\/p>\n<p>Aunque la idea me parece bien veo dif\u00edcil el tema cuando de un blog se pasa a Twitter.  Justamente acabo de twitear que me acabo de dar cuenta que en <a href=\"http:\/\/www.seesmic.com\">Seesmic Desktop<\/a> se pueden acortar los tweets usando un lenguaje de abreviaci\u00f3n parecido a cuando uno escribe k en vez de que en castellano.  Pero aunque en mi blog es f\u00e1cil de contar que soy inversor en Seesmic ya que su logo aparece a la derecha en Twitter es muy dif\u00edcil contar todo en 140 caracteres.  <\/p>\n<p>Adem\u00e1s me preocupa otro tema.  A ver si con el monstruoso deficit que tiene el gobierno espa\u00f1ol, que despu\u00e9s de empobrecer a los conductores espa\u00f1oles con absurdas multas, que ahora se la agarren con los blogueros \ud83d\ude42  <\/p>\n<div id=\"mainphotoarea\"><\/div><div class=\"theme-buttons\"><div class=\"fb-like\" data-href=\"https:\/\/spanish.martinvarsavsky.net\/?p=6694\" data-send=\"false\" data-layout=\"box_count\" data-width=\"71\" data-show-faces=\"false\" data-font=\"arial\" data-locale=\"es_ES\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Como se ve eneste art\u00edculo en Mashable, que cuenta que a los blogueros en USA la FTC les va a meter unas multas si no cuentan que les pagan por bloguear algo, al bloguero ya se le considera un medio m\u00e1s. Aqu\u00ed va la parte clave del art\u00edculo. \u201cThe revised Guides also add new examples [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/6694"}],"collection":[{"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6694"}],"version-history":[{"count":0,"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/6694\/revisions"}],"wp:attachment":[{"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spanish.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}